Explained How believes readers should be able to understand not only who creates our content, but also who owns the publication and how it may generate revenue.

Transparency about ownership and funding helps readers evaluate potential conflicts of interest and understand the relationship between our editorial work and our commercial activities.

Our principle is straightforward:

Commercial relationships may support Explained How, but they should not determine what we present as fact.

Who Owns Explained How?

Explained How is an independent educational publication founded, owned, and primarily edited by Duc Nguyen.

Duc Nguyen is based in Vietnam and created Explained How around a simple editorial mission:

Explain how things actually work.

He is responsible for the publication’s overall editorial direction, including its Mechanism-First approach, research standards, editorial policies, and content strategy.

Learn more about Duc:

[Duc Nguyen →](/authors/)

Independent Ownership

Explained How currently operates as an independently owned publication.

Its editorial direction is not determined by a media conglomerate, outside editorial network, advertiser, affiliate platform, or product manufacturer.

Editorial decisions are made according to the publication’s own standards.

If the ownership structure of Explained How changes materially in the future, this page should be updated to reflect that change.

How Explained How May Be Funded

Operating an educational publication requires resources.

These may include costs associated with:

website hosting;
software;
research tools;
content production;
visual production;
video production;
editing;
technical infrastructure;
security;
analytics;
communication tools.

Explained How may support these activities through several forms of revenue.

These may include:

advertising;
affiliate commissions;
sponsorships;
commercial partnerships;
other clearly identified revenue arrangements.

The presence of a revenue source does not automatically mean that every type of monetization listed here is active at all times.

This page describes the funding models Explained How may use as the publication develops.

Advertising

Explained How may display advertising on its website or other publishing channels.

Advertising revenue may help support the operation of the publication.

However:

Advertisers do not receive the right to rewrite our factual conclusions simply because they advertise with us.

Where advertising is displayed, we aim to keep commercial material distinguishable from editorial content.

Advertising relationships should not determine:

which scientific explanation is presented;
which technical specification is reported;
whether an error is corrected;
how uncertainty is described;
whether a product receives favorable editorial treatment.

Affiliate Revenue

Some Explained How pages may contain affiliate links.

If a reader clicks an affiliate link and completes a qualifying purchase, Explained How may receive a commission.

In many cases, this does not increase the price paid by the reader.

Affiliate relationships can help fund the publication, but they do not change our basic editorial requirements.

We do not treat a product claim as true simply because the product is monetized through an affiliate program.

We also do not claim:

“We tested this product”

unless actual testing took place.

Affiliate content remains subject to our standards for:

accuracy;
sourcing;
transparency;
product specifications;
corrections;
disclosure.

For more information, see our:

[Affiliate Disclosure →](/affiliate-disclosure/)

Amazon Affiliate Relationships

Explained How may participate in affiliate programs that allow publishers to earn commissions from qualifying purchases, including programs associated with online retailers such as Amazon.

When an article contains qualifying affiliate links, appropriate disclosures should be provided where readers can reasonably see them.

Affiliate participation does not mean that a retailer controls Explained How’s editorial conclusions.

Product information should still be based on appropriate evidence such as:

official specifications;
manuals;
technical documentation;
warranty information;
relevant independent evidence.

What Sponsors Cannot Buy

Payment does not purchase factual truth.

A sponsor or commercial partner should not be able to buy:

favorable scientific conclusions;
fabricated product testing;
false technical claims;
suppression of legitimate corrections;
undisclosed endorsements;
invented first-hand experience;
misleading comparisons.

Sponsored relationships should not override Explained How’s editorial standards.

Editorial Independence

Explained How separates how the publication is funded from how factual conclusions are reached.

Editorial conclusions should be based on:

evidence;
authoritative sources;
technical documentation;
scientific research;
clear reasoning;
appropriate uncertainty.

They should not be determined by which company pays the publication.

Our guiding principle is:

Evidence should determine the explanation. Revenue should not determine the evidence.

Commercial Relationships and Reviews

If Explained How publishes product-related content, we aim to distinguish among:

official product information;
independent evidence;
user-reported experience;
our own first-hand testing, if any;
commercial claims.

Receiving affiliate revenue, a review sample, or sponsorship does not automatically make a product good or bad.

Where a commercial relationship could reasonably affect how a reader interprets the content, it should be disclosed.

Free Products and Review Samples

If Explained How receives a product for free or receives access that would normally require payment, that relationship should be disclosed when relevant to the resulting coverage.

Receiving a product does not automatically guarantee:

a positive review;
publication;
a recommendation;
permanent inclusion in an article.

If we have not personally tested a product, we should not imply otherwise.

No Pay-for-Positive-Coverage Policy

Explained How does not intend to sell undisclosed positive editorial conclusions.

A company should not be able to pay us to present:

advertising as independent journalism;
a marketing claim as established fact;
an untested product as personally tested;
a paid recommendation as an independent recommendation.

If commercial influence materially affects the nature of content, that relationship should be visible to readers.

Editorial Corrections Are Not Commercial Decisions

If a company or advertiser identifies a real factual error in our content, we will consider the evidence and correct the article when warranted.

If a company simply dislikes accurate information, commercial pressure alone is not a reason to change it.

Similarly, an affiliate relationship does not protect inaccurate content from correction.

Correction decisions are based on evidence.

Read:

[Corrections Policy →](/corrections-policy/)

External Contributions

Explained How may receive:

research suggestions;
documentation;
expert comments;
technical materials;
product information;
interview access;

from outside organizations or individuals.

Providing information does not give the source editorial control over the final article.

We may independently verify submitted information before using it.

When relevant, external contributions should be attributed appropriately.

Grants, Donations, or Institutional Funding

If Explained How receives significant grants, donations, institutional funding, or other financial support that could reasonably affect how readers interpret our work, we aim to disclose that relationship appropriately.

We do not list funding arrangements that do not exist simply to make the publication appear more established.

If our funding structure changes materially, this policy can be updated.

Conflicts of Interest

A conflict of interest may exist when a financial, personal, or professional relationship could reasonably affect—or appear to affect—editorial judgment.

Where a material conflict exists, we aim to:

identify it;
disclose it when relevant;
avoid presenting commercially influenced material as fully independent;
maintain factual verification.

Transparency does not automatically eliminate a conflict, but hiding one makes it more difficult for readers to evaluate the content.

Ownership and Political Independence

Explained How may publish educational explanations about:

government;
elections;
public institutions;
economic systems;
public policy.

The purpose of such coverage is to explain how systems work.

Explained How does not use its ownership page to imply political neutrality through vague claims while hiding a relevant financial relationship.

If a material financial relationship affects a particular piece of content, it should be disclosed where appropriate.

Site Reputation and Third-Party Content

Explained How does not intend to rent or sell sections of its website to unrelated third parties solely so they can benefit from the site’s reputation or search visibility.

Third-party content published under the Explained How domain should remain relevant to the publication’s purpose and subject to appropriate editorial oversight.

We do not want Explained How to become a hosting platform for unrelated commercial pages that merely use the domain’s authority.

Revenue Does Not Replace Reader Value

Commercial sustainability matters.

But monetization should follow usefulness—not replace it.

An article should not exist only because:

a keyword has affiliate value;
an advertiser wants a page;
a product has a high commission;
automation makes mass publication inexpensive.

The article should first have a legitimate editorial reason to exist.

For Explained How, that usually means answering:

What mechanism does this help the reader understand?

Relationship With Our YouTube Channel

Duc Nguyen also operates the Explained How YouTube channel.

The website and YouTube channel share the same educational identity and Mechanism-First approach.

Revenue associated with video platforms, advertising, sponsorships, or partnerships may contribute to supporting Explained How’s broader publishing activity.

Where a specific video contains a sponsorship or paid relationship, appropriate platform and content disclosures should be used.

Explained How on YouTube →

Who Is Responsible?

Explained How is owned and primarily operated by:

Duc Nguyen
Founder, Owner & Editor

Duc is responsible for the publication’s overall editorial direction and for maintaining the separation between commercial relationships and factual editorial standards.

Learn more:

[Authors →](/authors/)

Questions About Our Funding

If you have questions about:

ownership;
advertising;
affiliate relationships;
sponsorships;
commercial partnerships;
potential conflicts of interest;

you may contact Explained How.

Email:
30***********@***il.com

WhatsApp:
+84 909 942 697

Facebook:
Duc Nguyen

Or visit:

[Contact Explained How →](/contact/)

Policy Updates

Explained How may update this page when:

ownership changes;
a new funding model is introduced;
commercial relationships materially change;
our disclosure practices change.

We aim to keep this page representative of how the publication actually operates.

We do not change the review date merely to create the appearance of freshness.

Our Commitment

Explained How wants readers to understand both how our content is created and how the publication is supported.

Our commitment is:

Be clear about who owns the publication.

Be transparent about material commercial relationships.

Separate advertising from factual conclusions.

Do not manufacture experience because a product generates revenue.

Correct factual errors regardless of commercial relationships.

Keep editorial responsibility identifiable.

The purpose of funding is to make the work sustainable.

It should not determine what readers are told is true.

Ownership & Funding